Digital Transformation is more and more a key engine of sustainable global economic growth, with over 60% of GDP expected to be enabled by digital by 2022. Digital population is on the rise, growing connection quality and outreach are unlocking more valuable use cases (every 10% increase in broadband penetration is reflected in a 0.36-1.38% GDP growth), new trends such as Big Data, Artificial Intelligence, IoT and I4.0 are boosting business effectiveness and efficiency.
However, full potential of digital transformation is yet to be fully realized: scattered infrastructure quality still leaves many people unconnected, significant gaps in the level of digital literacy in both individuals and companies hinder the use of digital solutions and companies’ interest towards investments and adoption of new digital solutions. On top of this, concerns in the digital ecosystem security are rising while regulatory frameworks and standards are still heterogeneous across different countries.
COVID-19 pandemic has thrown a spotlight on the already pivotal role of Digital for a sustainable and inclusive economic development. Network Capacity, coverage and security has grown in importance: individuals, both as customer and citizens, with no or poor access to digital technologies are left behind, as most of daily activities move online. As people stay home and work from home data traffic consumption has risen exponentially exerting pressure on network, with stability and security becoming top-of-mind priorities. The commitment of the B20 Italy is to unleash the full potential of Digital Transformation, also as a driver for recovery: stimulating demand for digital product and services from customer and companies, enhancing current digital offering both at private and public level and consolidating digital and technological enablers, ensuring an innovation–oriented environment.
Maximo Ibarra was appointed CEO of Sky Italia on October 1, 2019. Prior to this he was CEO of Royal KPN, a leading telecommunications company in The Netherlands. From 2012 to 2016 he served as CEO and Director General of Wind Tre where he successfully carried out the integration of the 50/50 joint venture between the Italian telecommunications activities of CK Hutchison and VimpelCom. He joined Wind Telecommunications in 2004 and served as Commercial Director. Before 2004, Mr. Ibarra held several leadership positions at FIAT Auto (as VP Strategies & Business Development of the Business Unit Servizi), DHL (as COO) and Benetton Group (as Global VP Marketing & Communication). Since 2005 he is Professor of Marketing and Digital Marketing at the Guido Carli Luiss University & Business School in Rome. He is member of the board of directors of Mediobanca and of the Advisory Board of WPP/The European House – Ambrosetti as well. Maximo Ibarra is 51 years old and was born in Cali (Colombia). He earned a degree in Political Science and Economics from Università La Sapienza in Rome and in 1994 he obtained the MBA from the Scuola di Direzione Aziendale STOA’. He also attended post-graduate courses focusing on TLCs at the Insead in Paris, on General Management at the London Business School and an Executive Program at the Singularity University (Silicon Valley).